CAPABILITIES

Understanding your consumer starts with more than just testing; it begins with a thorough understanding of your product category and the marketplace.

Establishing an effective and informative testing program begins with an understanding of consumer needs, category considerations (safety, regulations, formulations), and market considerations.

DELIVERING CUSTOM TESTING SOLUTIONS BUILT ON CATEGORY EXPERTISE AND PROVEN RESULTS

SERVICES

  • Proves that your product provides moisturization and maintains hydrated skin for ‘XX’ hours. With our testing instruments we can achieve accurate hydration claims down to the epidermal layer of the skin.

  • Produce anti-aging claims such as improved sagging skin, skin elasticity, and skin firmness. Our device measures the external force of the skin’s response to the device while not altering the skin’s structure for consistent results.

  • Measure the skin peeling rate of your product. Validate exfoliant claims such as “Removes dead skin cells” or “Revitalizes your skin” through instrumental testing.

  • Photos with our Canfield Reveal Imager camera provide extremely detailed, clinical level results. Our Imager produces standard photos, cross polarized photos, and RBX images – Red Image (vascular conditions) and Brown Image (sun damage). Our image analysis team can provide proven visual results to a clinical degree. Image Analysis will prove visual results to a clinical degree. This would prove that the results are concrete with undeniable statistical results.

    A preview into some of our facial skin image analysis capabilities:

    - Wrinkles & Fine Lines

    - Hyperpigmentation/Dark spots

    - Pores

    - Acne Lesions

    - Facial Skin Glow / Brightness

  • Capture genuine opinions and experiences from real users. Consumer surveys assess the perceived benefits of your product and provide firsthand insights into how your product performs, making your claims more relatable and trustworthy. A consumer in-use test is carried out on selected panelists corresponding to a target demographic population that uses the product at home under normal conditions of use.

  • High resolution, digital images of the face or other treatment areas can be taken on a panel of subjects to denote the change in a variety of treatment conditions. We adhere to a strict set of guidelines and professionally to create trustworthy images for your market. With multiple studio locations in New Jersey and New York, we can create a panel curated for your needs with ease. Our professional photographers adhere to HSN + QVC guidelines and are certified.

SERVICES DESIGNED TO DELIVER RESULTS

BENCHMARKS & COMPARISONS

Discovers the best performance being achieved from a group of products or services.

  • Focus Groups

  • Proprietary Panels

  • Before-and-After

  • Skin Type and Age Range

CLAIMS & FUNCTIONALITY

Can a competitor’s or client’s claims of be independently verified?

  • Raw Material Data Sheets

  • Guidance for Innovation

  • Pilot Programs

  • Claims Validation

EFFICACY & PERFORMANCE

Systematically determine product capabilities, effects and shortcomings.

  • Concept Testing

  • Consumer Field Test

  • Organic Panels

  • At-Home or In-Office

CONSUMER RESEARCH TESTING EXPERTS

The world is changing and we disrupted traditional testing services.

Our in studio & at-home testing capabilities have been proven over time, with an established track record of success in recruiting, testing, and reporting.

With our national network of panelists we can identify the right audience and deliver truly personalized studies, and produce results, faster than our competition.